Managing and Marketing Efficiency Technologies

   •PO: Why most vehicles never last 200,000 miles
   •Big Auto & Big Oil profit from vehicle failure
   •Why PO strains millions of families and businesses
   •Mere oil additives: no real solution to PO
   •The real costs of PO: Dependence on foreign oil; pollution; waste
   •Motor oil doesn’t wear out! So why change it every 3,000 miles?
   •How Maxilube's ZWM virtually eliminates oil contamination
   •Why mere oil additives fail
   •Why Maxilube Works: Simple Chemistry
   •Immediate and long term benefits of quality lubrication

Planned Obsolescence

    The technology to produce million-mile vehicles has been available for decades. So why do the majority of trucks and cars expire before they have gone 200,000? One reason is planned obsolescence (PO), the art of engineered failure.
    PO seeks to maximize profits at the expense of quality. It ensures that products fail after a predetermined length of time. Followed up with sophisticated marketing and research, PO empowers Big Auto & Big Oil companies to assuage consumer demand for more fuel-efficient vehicles capable of more than 200,000 miles.

    Planned obsolescence employs relatively low quality metals, such as aluminums, lubricated with regular motor oils to keep engines expiring within the expected 150-250K range. As long as the metal has superior lubrication, the parts will live beyond expectation. The most popular motor oils—even synthetics—do not provide the level of protection needed to keep engines running beyond a predetermined life expectancy.

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Big Oil & Big Auto Profit From Premature Failure

    Big Auto & Big Oil resist innovation in order to maintain profit levels. Certainly these industries have not been able to avoid innovation altogether. But the issue of producing vehicles with a mere 200,000-mile life expectancy and miles per gallon ratings of far less than 30 screams indifference toward true consumer need. Only these two powerhouse industries could afford to support such a fluid stream of misinformation to keep consumer awareness about engine life and MPG so low. The only reason cutting-edge technologies still remain sidelined is because they are poised to cut into Big Auto & Oil profit margins! The end result is that the industry giants resist product innovation so long as their coffers are overflowing.

    Big Auto still does not aggressively pursue strategies that have consumer interests at heart, because near term profits are more valuable than long term quality, better resale values, and less waste. Normally, engineers and inventors toil to overcome failure in pursuit of lofty goals. But with PO, brilliant engineering is debased to serve greed, instead of pursuing those lofty ideals that bring about world-changing innovations.

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The PO Strain

    The standards introduced by planned obsolescence have subtly become engrained in the American psyche as normal, so few consumers question current "mediocrity," much less demand higher standards. Nonetheless, consumers not only deserve higher quality, they need it...NOW. Millions of people and businesses have to rely on "high mileage" (+100,000-mile) vehicles to commute to and from work or school. Tight budgets and a suffering economy compel many families to "gamble" with purchasing high-mileage vehicles.
    As the cost of new vehicles continues to soar, fuel efficiency and engine life expectancy remain stagnant. In fact, gas-guzzling SUV sales have driven an increased U.S. dependence on foreign oil. Informed consumers know that Big Auto companies have long held the technology and resources to make SUVs that get forty miles per gallon! An CNN Apr 2, 2003 article states that legislation requiring SUVs to perform at 27.5 MPG would reduce dependence on foreign oil by 10%!
    How can this be? Misinformation campaigns pacify uninformed consumers into contentment with the status quo, especially during times of economic prosperity. Clever marketing focuses consumer interest on short-term hot deals and instant financing.

Sleek vehicle body design and luxury options appear "innovative", but really only obscure a lack of true efficiency innovations. However, with a suffering economy and volatile oil prices, the sting of poor quality is pushing consumers to look to future needs, and demand higher quality...NOW.
    Big Auto & Big Oil companies have compelling incentive to conspire in managing and marketing obsolescence. Consider their mutually beneficial relationship: as Big Auto produces more gas guzzling vehicles, Big Oil inflates pump prices, making money hand over fist. But despite overflowing profitability these industries have failed to push the technological envelope. The proof is in the fact that they have achieved no radical efficiency developments in the last 20 years! Instead, they persist with an R&D foot-dragging strategy, knowing that their profits remain secure as long as vehicles guzzle gasoline and engines expire previous to 200,000 miles! Their stranglehold on efficiency and quality is costing consumers $BILLIONS in gas and maintenance. Great strides have only been made in vehicle safety, because governments and consumers demanded it, or when the alternative of actual innovation is certain to be more profitable than a mere lip service to it!

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Mere Oil Additives: No Real Solution to PO

    In effect, Big Auto & Oil used planned obsolescence to create new market opportunities. Flush with cash-rich marketing budgets, these corporations created then dominated this new market for high-priced additive "fixes" that do less than nothing to overcome engineered limitations. Consumer tests PROVE that, while some additives temporarily enhance performance, many actually gum up engines and plug vital engine pores and filters!

    For example: several leading marketers of lubricant additives were charged with false advertising. Unfortunately, in the wake of their gimmicks, consumers have become very leery of all additives, even the ones that truly do benefit consumers, but do not have wealthy adverstising budgets.
    The result is another victory for the Big guys: consumers stay locked in a hopeless cycle of repeat buying.

[See MAXILUBE v. Competitor Lab Results]
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PO: A Colossal Waste

    Besides its obvious ethical shortcomings, planned obsolescence results in millions of gallons of waste: especially in terms of contaminated oil, which is very useable if filtered; tons of unsightly metal in vehicle scrap yards; millions of hours of time—all wasted.
    For Americans, this means greater dependence on foreign oil, which sustains Big Oil's ill-used clout to manipulate gas prices and new technology for its own ends. No matter how it's cut, consumers picks up the tab.

    Common sense says that Big Auto & Oil industries should be using their money and clout to push car quality to new heights. Unfortunately, significant advancements in these industries have been stifled by self-interested practices such as planned obsolescence.
    Inspired Distributing intends to bring this information to light in the belief that millions of informed consumers will turn the tide of the world's two largest industries to a truly consumer-oriented focus.

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Why You Really Change Your Oil

    Contrary to conventional wisdom, motor oil does not wear out. In fact, if it is filtered of contaminants properly, motor oil will continue to properly lubricate engines for well over 20,000 miles.
    What, then, drives the need to change oil so frequently?
    Oil is contaminated by microscopic metal flakes that break off during metal to metal contact. Varnish and soot byproducts from combustion, as well as dust and dirt particles bypassing the air filter also contaminate oil.

    The buildup of these contaminants make frequent oil changes necessary. If the oil is kept clean, there is no need to change it every 3,000 miles.
    The accumulation of contaminants accelerates cylinder and piston wear. These microscopic particles have sharp cutting edges that scrape engine walls, breaking off metal flakes which eventually incapacitates motor oil lubricity. Contaminants force the engine to work harder to get the same results, costing the engine's owner sharply in gas, pulling power, shortened engine life.

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MAXILUBE's Zero Waste Solution
Virtually Eliminates Oil Contamination


    Engine parts just need help to slow oil contamination. A small amount of Maxilube anti-wear technology added to your favorite motor oil will drastically reduce the metal's coefficient of friction.* This nearly eliminates the breaking off of contaminants like microscopic metal shavings, keeping engines, transmissions, oils, and filters running efficiently, longer.

    [*Note: Every object has a coefficient of friction (CoF) which represents its surface "roughness." For example, Teflon has a low CoF while asphalt has a high CoF. Lowering the CoF eliminates damage and contamination caused by metal to metal friction. Maintaining a low CoF remains the most effective preventative maintenance tool for machines.]

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Why Mere Oil Additives Fail

    Every motor oil contains a carefully balanced additive mixture that enhances it's lubrication power. Brand name oil-additive blends differentiate themselves from one another by the type of additives they use. Different blends use a variety of anti-wear agents, detergents, corrosion inhibitors, friction modifiers, and other enhancers. Unlike the motor oil itself, the usefulness of the additives in these blends are often exhausted after many thousands of miles.
    Most popular additives were developed by Big Oil companies who were cognizant of the need for improved lubrication. With sleight of hand, Big Oil created ace advertising campaigns for high-priced additives that soon became household names. Unfortunately, their additives (purposefully) do not overcome the obstacles of planned obsolescence.
    Powerful oil companies squash competitors that remotely threaten their market shares and control over consumers. Tests PROVE that most additives do not even threaten the cycle of obsolescence. Even when the additives provide short term performance benefits, in most all cases they actually diminish engine life expectancy.

    Oil additives claim to replenish motor oils, keeping oils more slippery and resistant to wear. One leading additive brand used a slippery Teflon to coat engine walls. While yielding a temporary increase in lubricity, horsepower and fuel economy, the product actually congested vital engine pores and oil filters. Besides requiring a whopping 32 ounces of its hazardous additive with every oil change, this brand faced criminal charges for purposefully misleading advertising. Another leading additive touted its ability to make motor oil more durable. But, as mentioned before, motor oil is engineered to endure on its own if it is kept clean. This second company's additive also required a sizeable 32-ounce application, contained hazardous materials, and was charged with false advertising. One may recognize a market trend amongst these less then scrupulous money-grubbing companies. In any case, the reason these additives fail is that they are engineered to treat the oil rather than the metal, which is the source of contamination. Because the objective is not to eliminate contamination, they do little to cut the root of obsolescence.

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MAXILUBE: Simple Chemistry Works

    Maxilube is a concentrated, extreme-pressure metal treatment. Maxilube remains unchallenged in quality because it was specifically engineered to go where motor oils and oil additives cannot: into the metal. Maxilube's patented blend was developed with the understanding that smaller molecules penetrate deep into the pores of metal to combat one major source of contamination. The simple solution of smaller particles ensures that oil and engine filters remain congestion free!
    Maxilube's tiny molecules work, first of all because their chemical relationship to metal allows them to bond with the metal; second, because their molecular size is smaller than that of motor oils and leading additives. Maxilube's tiny molecules penetrate the pores in the metal, smoothing jagged metal surfaces. Competitor additives that utilize hazardous solids like Teflon, graphite, sulfide, zinc are left to treat only the oil and not the metal itself. While these particles remain invisible to the naked eye, they are too big to settle into crevasses in the metal, as Maxilube does. Also, because the molecules in these additives are large, they are not chemically compatible with the aluminum alloy engines are made of.

    Unfortunately, these additives actually do just what they say will. They DO increase lubricity, horsepower, and miles per gallon—temporarily—but cost the customer more in the end due to long term filter and engine damage, which happens imperceptibly. Maxilube's concentrated formula leaves no buildup, and stays inside the metal, even after the oil is removed. In fact, only by deliberately removing a layer of the metal's surface can Maxilube be removed from the metal. Metal treated with Maxilube, then wiped dry, will still show all the signs of having been treated with Maxilube! Simple chemistry, not marketing, gives Maxilube the edge in resistance to wear, heat, and dangerous contaminant deposits.

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Overcoming Planned Obsolescence
The Immediate and Long Term Benefits of Quality Lubrication

    Maxilube is the first line of defense against premature engine and transmission failure. Maxilube can keep oil like new for well beyond 25,000 miles when used in concert with high quality motor oils, fuel injector cleaners, and oil/air filters—and that's not marketing hype. We call it our "Zero Waste Management Solution." Of course, we still recommend that Maxilube users continue to check fluid levels every 3 to 5,000 miles.
    Keep your engine and motor oil virtually contaminant-free with Maxilube anti-wear metal treatment:

  • Engines regularly surpass 200,000 miles.
  • Huge time and money savings from extended oil change intervals.
  • Cleaner emissions mean longer catalytic converter lifetimes, which also equals money saved on exhaust system replacements.
  • Protection against engine seizure in case of oil loss.
  • Guaranteed to improve Miles Per Gallon.
  • Guaranteed cooler temperatures.
  • Guaranteed benefits even after oil changes.

    At Inspired Distributing, our most valuable contribution to you is FREE. Use the information we provide to learn how to become informed. Defend your vehicle against destructive, wasteful practices like planned obsolescence. Maxilube alone can make substantial improvements, but want to sell more than a product. We want to sell a complete SYSTEM of success; a system which includes free information, so our customers KNOW the value of the products they're purchasing and the benefits of using Maxilube efficiency technologies.
    Our Zero-Waste Oil Management System link below provides a detailed procedure and several suggestions to help you get the most out of your investments. You'll be satisfied knowing you're recovering wasted time and money through investing in a knowledge of quality products and their benefits. Make a change today, and take action against companies and products that perpetuate a cycle of waste by planning obsolescence.
    [For a total system clean, you will want to use Maxilube Fuel Treatment, a powerful, concentrated injector cleaner that cleanses for 10,000 miles and allows you to literally FEEL the difference in power!]

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